As you would be aware, the Auto Expo 2012 at New Delhi, the biannual exhibition of the Automotive Industry, started on the 5th Jan ’12 and shall conclude tomorrow. Mahindra Navistar participated in the Auto Expo 2012 with an elaborate stall that featured five of our HCV trucks, the new Bus, a MAXXFORCE ® engine display and another Engine-cum-transmission exhibit. Please peruse the highlights of the Mahindra Navistar stall at the exhibition, which was a part of the Mahindra Group stall, occupying nearly one-third of the total area.

Our theme for the exhibition is, “Integrated Trucking Solutions from Mahindra Navistar”. In line with the same, we have showcased our trucks with various applications which will provide trucking customers with ready-to-use trucks of high quality (Outperforming trucks with matching, high quality company-built applications).

The MN25 Transit Mixer		The MN31 Bulker
The MN25 Reefer Van		The MN25 Tipper CH
MN31 Haulage Tipper		MAXXFORCE® Engine and Drive Train Exhibit Display
The T32+D Tourister Bus – Refresh version		Senior Dignitaries from M&M and Navistar at our stall
Mr. Troy Clarke, President, Navistar and MD inaugurating Value Meter, the new customer engagement tool for establishing the superior value that our trucks deliver to customers		Dr. Pawan Goenka, Mr. Troy Clarke and MD during the inauguration of our stall
MD addressing the media		Mr. Ratan Tata was appreciative of our products and stall scheme
MNAL team with the MG Auto Team posing with the new bus		Mr. Sundareshan, Secretary, Min of Heavy Industries & PE at our stall
Mr. Anand Mahindra with Navistar and MG Auto Team at our stall		Members of the MNAL team presenting the finer aspects of the MNAL Stall to Mr. Anand Mahindra
Visitors thronged the MNAL stall over the last week – the trucks with their decals and other attractions like the LED Screen, Value Meter were a major pull		Dr. C. P. Joshi, Minister of Surface Transport and Highways at our stall

Overall, it was a fabulous and very successful presence for Mahindra Navistar at the Auto Expo 2012. We progress logically from unveil during the Auto Expo 2010 to messaging like “Full range Player”, “Commercially launched”, “Nearly 3000 trucks on road”, “Over 5 Crore Kms behind us”, “Over 940 service points” – all of whom are no mean achievements for a new brand in about two years of market presence. Our presence at the Auto Expo clearly conveyed to thousands of trucking, LCV load and bus customers that Mahindra Navistar is a serious player with the ability to follow up on its promises and commitments in the market and in its intention to seriously challenge the existing players who have dominated the industry for decades.

Also, a word of appreciation for the Product planning, Product development, Service, Sales, Marketing, SCM, HR & Admin teams and several other individuals not mentioned here who worked 24x7 to put up this grand show, which will go a long way in strengthening the brand Mahindra Navistar.